ShiftCare’s Essential Business Software Toolkit

ShiftCare, April 10, 2018


We get asked regularly by our customers about the various tools we use for our day-to-day activities. Unsurprisingly as a software development company, most of our toolset is around software development. However, there is also a variety of other business software that we use to help us in our daily activities for things such as; marketing, project tracking, and team collaboration.

Our primary rule for choosing software is that it should:

1) Improve team collaboration and,

2) Improve our NPS – Net Promoter Score

Here, I want to share our software toolkit with everyone – and more specifically the free Saas (Software as a Service – Cloud) based solutions that we use.


Without Trello our company would come to a grinding halt. Trello is a project management software. We use it for everything; Managing next feature release, issue tracking, marketing campaign management, and so on.

First, you need to create a board and give it a name.

Second, invite your team.

Finally, start collaborating on projects and tasks.

Once you are done, you can simply close the board.

You can also have a permanent board such as a dedicated Marketing Board. You can use it to update your marketing calendar, add various tasks which are assigned to different team members, and manage cards across different stages of completion in Kanban format. It’s a great way to visually manage your tasks.


I cannot say enough good things about this software. Slack is used for team chat and collaboration. It is a replacement for those long email threads where you have a one-liner question or, you want to make a team announcement.

In slack, you set-up different channels such as channels for Marketing, HR, Support/Admin etc. and invite staff to join them. You can ask quick questions and get quick responses. Or go into an in-depth one-to-one chat with other team members.


If you are managing free or paid events you need to use Eventbrite ASAP. Eventbrite lets you create and manage events in a breeze. You can set up events, take payments, and promote your event all within the platform. It gives you different options including setting the maximum number of seats or accepting different payment options.


To stand out every business needs to market itself. Email marketing is one of the most cost-effective marketing tactics and MailChimp is one of the best solutions around. Best of all, it is free up to 2000 subscribers.

You don’t have to be an expert in marketing to set up a MailChimp account:

First, signup!

Second, choose from existing email template in MailChimp.

Third, fill in your content.

Finally, send the email campaign to your customers/subscribers.

You can even post your newsletter to Facebook and other social media channels. Or measure how your newsletter has performed including; how many people read your email, clicked on a link, and even compare it with the industry average.

Google Apps

Your IT team will hate us for mentioning Google Apps. Google Apps gives you apps for email, docs, sheets, and slides, all under one roof. You can even collaborate with your team on work in real-time.

If you are already on Google Apps and are looking for a new laptop, Chromebooks (Google’s own laptop) integrate very nicely with the platform.

Office 365

For loyal Microsoft Windows teams, Office365 is the way to go for Office Software. It is Microsoft’s answer to Google Apps. Office365 allow teams to collaborate on Office documents/presentations/projects together real-time.

You can move your files into the cloud, access emails and documents on the fly, all while taking advantage of familiar office tools  – Word, Excel, Outlook, and Excel.


If you take online payments online or plan on taking them, then look no further than Stripe. You will need your IT team to help out with the integrations but it is one of the best payment platforms out there.


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